Saturday, August 15, 2009

New Sheriff in Town Part 2 of 3

There's a new way of servicing attendees:
* Facilitating interaction of/with all conference participants, before during and after the conference.
* Helping people network before the conference, solving the "wallflower" syndrome
* Making better use of time at the conference, and learning more
* Extending the conference to months before and after the conference dates.
* Acknowledging the need to give more value to sponsors/ better ROI
* Providing social tools and handouts, education and learning under one roof

Attendee Satisfaction
  • Make higher quality connections with the right people before, during and after the event
  • Meet more people
  • Able to contribute ideas, knowledge and resources to the topics being presented by speakers
  • Single place that aggregates handouts, social media and networking
Your Benefit
  • Increased renewals
  • Increased referrals

Social Media Marketing
  • Attendees can tweet links to profiles
  • Aggregates blogs and tweets
  • Part of your social media marketing plan
Your Benefit
  • Increased awareness
  • Increased attendance
  • Earlier registrations

Sponsorship Satisfaction
  • Improved exposure to engaged community
  • New marketing channel to reach their audience
  • Easier to engage with attendees
Your Benefit
  • Increased package sales
  • Higher-tiered sales

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